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Fisker's New Karma Ad Campaign

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Fisker will be débuting their new "factory built"  Karma at the Paris Auto Show later this month. They are bringing attention to the very un-sexy green car market with an ad campaign that features lovely ladies posing with the sexy plug-in hybrid car. The company promises 403hp and 100 MPG; and a very appealing body design. We really don't think the car needs beautiful girls to draw attention to it but we appreciate the decision to sexy-up the ads.



IRVINE, California – September 15, 2010: Fisker Automotive, the California manufacturer of elegantly designed, premium plug-in hybrid electric vehicles, will debut the first factory-built Karma at the 2010 Paris Motor Show. Fisker will also announce details about the expansion of its prestigious global importer network, as well as the addition of unique images to its game-changing international marketing campaign.

The Fisker Karma plug-in hybrid redefines the luxury category with exhilarating performance, superior comfort and unparalleled sustainability.

Designed by company co-founder, CEO and executive design director Henrik Fisker, the four-door, four-passenger Karma offers luxury car buyers a truly responsible alternative to traditionally-powered vehicles by combining exotic car styling with advanced powertrain technology that delivers better efficiency and lower emissions than today’s best hybrids.

Mr. Fisker is responsible for designing some of the most iconic and desirable luxury sports cars of the modern era, including the Aston Martin V8 Vantage, Aston Martin DB9 and BMW Z8.

Fisker Automotive has led the auto industry in the development of luxury plug-in hybrids since introducing the Karma as a concept in January 2008, just months after the company was established. With that introduction the dynamic auto maker created a new market segment and will be the first in the world to have such a car to market.

“We had a chance to change the premium vehicle segment with a new kind of vehicle and a new brand that appeal to consumers who are passionate about the environment, and who wish to drive a beautiful car that reflects their desire to lead a lifestyle of responsible luxury.” Fisker said. “We are very excited to be introducing the first factory-built Karma luxury plug-in hybrid in Paris, a city known for inspiring its own passions.”

The Fisker Karma plug-in hybrid represents the future of the automobile. Inspiration from nature’s harmonious balance can be found in every element of the car’s design for a pure, clean styling that celebrates timeless beauty. What’s more, the 300 kW (403 hp/408 PS) Karma reaches 100 km/h in 5.9 seconds and a top speed of 200 km/h, yet can achieve an annual average economy of 2.4L/100 km (100 mpg) and emissions of just 83g/km.

Such a stunning combination of style, power, luxury and efficiency affirms Fisker Automotive’s belief that fast, beautiful cars can still be green.

Suggestive Automotive Advertising Mad Men like Don Draper have given us many sexy car ads, wish we could find one featuring Joan Halloway.:mad women:

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